The Power of Persuasion

Persuasion is a powerful tool for influencing the world around you. In this course, you’ll learn how to understand, influence, and connect with your audience using your writing. You’ll also learn how to research and analyze the writing of others to evaluate their credibility as well as document sources that help you make your point.

Course Outcomes

  • Analyze credible information and how it is used to persuade an audience to adopt or change a particular perspective.
  • Develop persuasive writings to ethically influence or convince a specific audience to adopt or change a particular perspective.
  • Develop ideas and information in writing coherently and appropriately using the writing process for persuasion.

Media Assets

  • Features 10 Video Stories

Never fear! English 201 is here to save the day. Over the next 11 weeks, you’ll hone your powers of persuasion by boosting three essential skills. You’ll discover how to evaluate sources (Super!), draw conclusions (Zing!), adapt your ideas (Boom!), and persuasively communicate those ideas through writing so you can soar in your personal and professional life! (KaPOW!)

This week, you’ll explore how your problem solving and innovation skills can help you deploy the best battle plan for persuading your audience (and fortifying yourself by analyzing the persuasion of others). Armed with this knowledge and the right research, you’ll march closer towards reaching your personal and professional dreams.

This week, you’ll practice your problem solving skill by learning how to search for credible sources, draw conclusions from those sources, and then turn those conclusions into persuasive writing. You’ll also practice your innovation skill by exploring how taking a unique approach to any problem can help you develop new ideas that can be used to inspire others to take action!

This week, you’ll strengthen your communication and innovation skills by learning how to bolster your arguments using persuasive strategies like logic to appeal to readers’ sensibilities. Understanding how logic (and other strategies) can help you communicate persuasively and win over your audience is the key to conquering real-life challenges, from getting your kids to eat their broccoli to scoring that big promotion at work!

This week, you’ll learn how to organize your thoughts and create a framework for your proposal before you start writing. This prewriting phase will make your finished writing more persuasive and is a critical part of strengthening your communication skill. It will also save you valuable time and help you work more efficiently, whether you’re working on a proposal for this course, or in your personal or professional life.

This week, you’ll learn more about persuasive appeals that can help you build a bond of believability. Along the way, you’ll improve your communication skill and get that much closer to reaching your personal and professional dreams!

This week, you’ll strengthen your communication skill by learning how to identify when someone is trying to persuade you. When you understand the tactics that persuaders use, you’ll make better decisions about whether their arguments will help you get where you want to go! You’ll also explore how addressing opposing viewpoints can help you influence someone else’s thoughts, attitudes, or behaviors.

This week, you’ll spruce up your communication skill even further by learning how to revise your writing. It’s the key to creating a well-written piece and ensuring your persuasive appeal shines through!

This week, you’ll strengthen your communication skill as you write your conclusion and consider your responsibility to persuade ethically. When you make an effort to communicate in a way that’s both convincing and honest, you won’t just change minds—you’ll gain respect, credibility, and an adoring audience. In the workplace or anywhere in the world, great writing gets you noticed!

This week, you’ll continue to hone your communication skill as you learn how to assess your appeal by self-evaluation and asking for feedback. You’ll also work on another form of persuasive communication—the cover letter—which could help you land your dream job!

This week, you’ll add the finishing touches to your persuasive powerhouse by investigating the influential world of social media and what it means to persuade when you don’t have authority. It’s time to take charge and live large by wielding your persuasive power!