Product Development



Watch the Story

10 pts –One week down! This week, you’ll be introduced to Rochelle and her amazing company, Alikay Naturals. With her story as inspiration, you’ll learn about Product Development and explore its application to your day-to-day life.

Read Your Webtext

20 pts – We’ll dig deeper into Product Development, looking at the process for developing new products and the role of innovation in business. We’ll wrap up by looking at the natural life cycle all products go through.

Join the Discussion

20 pts – Think about what you’re learning this week and what this looks like in real life. Share your insights by joining the conversation with your peers and professor!


220 pts – While not due until next week, you can get a head start on your first assignment. You’ll play the role of a Category Manager for the Beauty Products category at a national discount retail store tasked with helping Alikay Naturals determine whether to improve or replace one of their products.

Reflect Questions

10 pts – We value your feedback and want to check-in regularly about how this course is going and what you’re learning. Your feedback will be used to improve your experience and your reflection will help ensure you are getting the most out of this course.

ASSIGNMENT REMINDER: Your Category Manager Assignment is due in Week 3.